How Much Do Food Trucks Make?

Food trucks are becoming increasingly popular due to the variety of foods they offer. There are a lot of questions that come up when people are considering starting a food truck business, such as how much money can be made and what the costs include. In this article, we will explore how much money food truck businesses can make on average, and how entrepreneurs can improve their profits.


Average Food Truck Revenue

Revenue is an important metric to consider when starting a food truck business. The amount of money that can be made varies, depending on the type of food being served, the location, and the time of year.

The revenue from one food truck ranges from $30,000 to $60,000 per year. This amount can be increased by adding more items to the menu and targeting higher-income areas. Food trucks that serve traditional fast food typically make less money than those with a gourmet menu.


Understanding Food Truck Revenue

Food truck revenue is generated from the sales of food and beverages. The amount of revenue that a food truck generates depends on several factors, such as the type of food that is sold, the location of the truck, and how often it is operational.

Owners of food trucks have to pay their costs from the revenue they generate. This includes the cost of the food and beverages that are sold, as well as the cost of the truck itself, insurance, and other related expenses. So, while food truck owners can make a good amount of money, they need to keep in mind that there are also a lot of costs associated with running a food truck business.


Factors that Determine Food Truck Earnings

There are several factors that determine how much money a food truck can make. The following are some of the most important factors:

– Startup Costs: The costs involved in starting a food truck business can be significant. These costs include the purchase or lease of a truck, licensing and permitting fees, and the cost of setting up a commercial kitchen. The cost of the truck itself can range from a few thousand dollars to over $100,000, depending on the truck and the equipment needed. In addition to the cost of the truck, there are also other startup costs that need to be considered, such as the cost of storage and prep equipment, cooking tools and other necessary items.

– Ongoing Monthly Costs: There are also ongoing monthly costs that need to be considered, such as the cost of gasoline, vehicle maintenance, and insurance. You also need to consider the cost of gas and supplies.

– Variable Costs: There are also variable costs that can impact earnings, such as the cost of ingredients and supplies. Ingredients such as food, beverages and condiments for serving are variable and need constant replacement. There are also costs associated with employees and any additional drivers you may employ to drive the food truck. While variable, these costs must be included in the total costs for a food truck business. 

Additional Food Truck Cost Factors

These additional factors play a role in how much revenue a food truck makes:

– The type of food that is sold: The type of food that is sold will have a big impact on how much money a food truck makes. For example, if the truck specializes in selling high-priced items like sushi or steak, they will likely make more money than if they sell cheaper items like hot dogs.

– The location of the truck: The location of the food truck is another important factor that affects how much money it can make. If the truck is located in a busy area where there is a lot of foot traffic, it will likely make more money than if it is located in a quiet area.

– How often it is operational: How often the food truck is open for business will also have an impact on how much money it can make. If the truck is only open a few days a week, it will not make as much money as if it were open every day.

– The number of customers: The number of customers that the food truck serves will also affect its earnings. If the food truck has a lot of regular customers, it will likely make more money than if it only has a few customers.

– The price of the food: The price of the food will also play a role in how much money the food truck makes. If the food is priced too low, the food truck may not make enough profit to cover its costs. On the other hand, if the food is priced too high, customers may be less likely to buy it.

New food truck owners can manage these costs to improve revenue.


How to Improve Food Truck Business Profits

There are several steps that entrepreneurs can take to improve the profitability of their food truck business:

– Increase Menu Prices: One way to improve profits is to increase menu prices. However, it is important to do this incrementally to avoid alienating customers.

– Decrease Food Costs: Another way to improve profits is to decrease food costs. This can be done by negotiating better deals with suppliers or by using less expensive ingredients.

– Increase Efficiency: Improving the efficiency of the business can also help to increase profits. This can be done by streamlining operations and reducing waste.

– Offering discounts or promotions: Offering discounts or promotions is a great way to attract new customers and boost sales.

– Adding new menu items: Adding new menu items that are priced higher than the existing menu items can help to increase profits.

As you gain experience, you’ll find additional ways to improve food truck processes.


Are Food Trucks Profitable?

Despite the fact that there are many costs associated with running a food truck business, it is still possible to be profitable. If you map out the expenses and keep them manageable, you can earn a profit.



Running a food truck can be a lucrative business venture, but there are many factors that need to be considered in order to determine how much money the truck can make. By understanding the various costs associated with starting and running a food truck, entrepreneurs can take steps to improve the profitability of their business.